Live links to the strategy, the lead magnets, the email sequences, and the UTM strategy. Bookmark this page. Everything routes from here.
All 5 new lead magnets specified in the funnel plan are now built. Each is a single-file self-contained HTML page that captures email into HubSpot (after form-ID swap).
12 questions across Plan / Produce / Promote / Protect. Returns a tier (Exploring / Building / Operating / Scaling), per-pillar scores, and a tier-specific CTA routing to FFL or BB.
/ai-readiness-scorecard/ →Pick 3 weekly tasks from a 12-task grid. Get back a ranked list by AI leverage with the right prompt and recommended tool stack for each. No email capture required.
/what-to-automate-first/ →5 plug-and-play workflows: inbox triage, proposal generator, weekly client status, lead enrichment, content repurposing. Each with the prompt, setup checklist, and how-to-know-it's-working.
/workflow-template-pack/ →Anonymized real Blueprint we delivered Q1 2026. Full BrandScript, one-liner, homepage wireframe, 12-month plan, pricing. Removes "what am I buying" friction for the $1,950 Blueprint engagement.
/sample-blueprint/ →Landing page + 7-email daily sequence. Captures the spike of attention right after Jay speaks. One specific action per day for 7 days. Routes to FFL or BB based on Day 7 reply.
/post-keynote-starter/ →Once the first 5 prove out: AI Glossary for execs · "Hire or train?" diagnostic · Industry-specific scorecards (healthcare, church, retail). 30-60 days out.
Open the full plan →All 28 emails across 6 sequences are written and exist as drafts in HubSpot. They use Jay's voice (short, direct, no emdashes) and carry UTM-tagged links. To go live: review in HubSpot UI, save for automation where applicable, attach to workflows.
Day 2 first-play story · Day 5 quiz cross-sell · Day 8 Bozard Ford case study · Day 12 pick your path (FFL or BB).
Tier result (4 variants) · 3 plays · tool stack · community pitch · case study · diagnostic · last note. Tier blocks documented in seq02 spec.
Audit delivery · industry case study · sample Blueprint · Day 14 downsell to FFL Architect if no quote booked.
Welcome · Perfect Prompt teaser · what's inside Orchestrator · member story · Claude Code Advanced spotlight · final ask.
4-week rotation: Book Jay · FFL spotlight · BB case study · monthly recap. Block templates documented in seq05 README.
Day 1 capture · Day 2 pick the play · Day 3 tell someone · Day 4 block time · Day 5 steal a template · Day 6 run it · Day 7 decide next.
One CRM record per human. Tagged on entry. Re-tagged on behavior. Routed through one lifecycle. Without this, the funnel is invisible to reporting.
Naming conventions for source / medium / campaign. Lifecycle stage definitions. Behavioral hot triggers. 8 custom HubSpot properties to create.
utm-strategy.md →Create the 8 custom properties from utm-strategy.md. Configure the 7 behavioral workflows. Wire the 4 form actions to attach the new sequences. Set up the per-source dashboard.
app.hubspot.com → properties →Everything above is built. To activate, you need to do the following in HubSpot UI (most steps take less than a minute each):
From utm-strategy.md. Settings → Properties → Contacts → Create. About 5 min total.
One per lead magnet. Copy the form ID into each LP's HTML where it says REPLACE_WITH_REAL_FORM_ID.
Open each of the 28 drafts in HubSpot. Click "Save for automation" (the one-click step from earlier today). Drafts become pickable in workflows.
One per sequence. Trigger: form submission. Action: enroll in delay-and-send sequence using the right drafts.
Pricing-page visits, multi-magnet downloads, forwards, replies. See utm-strategy.md.
Every cross-brand CTA gets utm_source / medium / campaign. Use a search-and-replace pass per site.