A unified promotion plan across jayowenlive.com, aiwithjay.com, futurefocused.ai, and businessbldrs.com — designed so every free resource has a clear path to either a Future Focused Leaders membership or a Business Builders client engagement.
Each domain plays one job. Reuse Jay's authority across all four, but don't compete with yourself — every page points the reader to its natural next step in the funnel, not its sister sites.
The human. The voice. Where keynotes, podcast, advice, and the book funnel live. Pure thought leadership.
The high-volume capture site. Where post-keynote attendees and search traffic become qualified leads. AI-specific.
The membership product. Where the curious leader joins a room of operators. Recurring revenue, low CAC if the funnel is right.
The agency. Where leaders who need it done-for-them become clients. Plan · Produce · Promote · Protect.
Stop trying to "convert everyone." Pick the persona at the door, hand them the right magnet, and route them to the natural outcome.
"I keep hearing about AI. I need to understand it before my team falls behind."
No urgency Wants context Tolerates email"Give me the prompts. Show me the workflow. I'll run it tomorrow."
High urgency Wants templates Pays for value"I don't have time to learn AI. I have time to hire the team that already runs it."
Time-poor Budget-rich Wants ROIFive stages. Every piece of content in the ecosystem fits exactly one of these stages. If it doesn't, archive it.
A lead never just "dies." Every email and every page has a fallback path. If they say no to the headline ask, the next email softens to the cross-sell.
→ FFL Orchestrator member sees 2 BB case studies in their welcome series
→ FFL Insider gets a quarterly 1:1 with Jay — natural BB introduction point
→ AI Playbook reader who clicks a BB case study gets a "BB Audit" CTA email at Day 8
Why this works: The community member learning the plays starts hitting limits a team alone can't solve. BB picks up the implementation contract.
→ Quote requester at BB who ghosts gets a "FFL Orchestrator might be your speed" email at Day 7
→ Anyone who declines a $5K BB engagement gets routed to FFL Architect ($174)
→ Keynote inquiry that's too small gets the FFL Architect pitch instead
Why this works: The "no" to BB doesn't end the relationship. They join FFL, level up over 6–12 months, and come back to BB when they're ready.
→ Every BB client gets gifted FFL Architect for 90 days (free onboarding)
→ Every FFL Architect gets a personal note from Jay about Weekly Wisdom + the book
→ Every keynote attendee gets the aiwithjay → FFL → BB tiered nurture
Why this works: One person, one CRM record, multiple wallets. The same buyer pays Jay personally (book, keynote), pays FFL monthly, and pays BB project-by-project.
Reuse before you build. Then build only the magnets that move people from low-intent to high-intent. Each new magnet should be cheap to produce and aim at one specific persona.
Each entry has a sequence. Each sequence has one primary CTA (the natural next step for that persona) and one secondary CTA (the cross-sell). Build in HubSpot. Tag by source. Re-tag by behavior.
One HubSpot CRM record per human. Tag the source on entry. Re-tag on behavior. Move through lifecycle stages so reporting reflects real movement.
| Entry | utm_source | utm_medium | utm_campaign | HubSpot tag |
|---|---|---|---|---|
| AI Playbook (jayowenlive) | jayowenlive | lead-magnet | ai-playbook | persona:Curious · src:playbook |
| AI Opportunity Quiz (aiwithjay) | aiwithjay | quiz | ai-opportunity-{tier} | persona:Operator · tier:T1–T4 |
| BB Free Audit | businessbldrs | lead-magnet | free-marketing-audit | persona:Owner · src:audit |
| FFL Explorer signup | futurefocused | community | explorer-free | persona:Curious · src:ffl-free |
| Weekly Wisdom subscription | jayowenlive | newsletter | weekly-wisdom | src:newsletter |
| Keynote QR code (per event) | keynote-{event-slug} | qr | post-keynote-7day | persona:varies · src:keynote |
| Podcast show-notes | podcast | organic | {episode-slug} | src:podcast |
Lifecycle stages: Subscriber → Marketing Qualified Lead (downloaded 2+ assets) → Sales Qualified Lead (clicked FFL pricing OR BB audit/quote) → Opportunity → Customer.
Behavioral hot triggers (fire mid-sequence):
Visited FFL pricing 2+ times → inject FFL Architect pitch ·
Visited BB pricing/quote page → inject BB sales sequence ·
Forwarded any nurture email → tag as "Advocate" (manual review for partnership/affiliate).
Don't build everything. Phase 1 = make the existing assets actually convert. Phase 2 = build the missing magnets. Phase 3 = wire the cross-brand cross-sells.