JAY OWEN. · FROM KEYNOTE TO ACTION
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7 days. 7 actions.

One specific action a day for the week after the keynote. Delivered to your inbox at 7am. Designed for the leader who wants to actually do something with what they heard.

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Preview the 7 days

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01Mon

Capture what you remember.

Open a doc. Write down the three things from the keynote that stuck with you. Before the gravity of normal life pulls you back to default mode.

Action: 10 min. Write 3 takeaways. Save the doc.
02Tue

Pick the one play.

Of your three takeaways, which one is the single highest-leverage move for your team in the next 30 days? Not the most exciting. The one that compounds. Pick it. Commit.

Action: 15 min. Pick one. Write down "by [date] I will have [outcome]."
03Wed

Tell someone.

Send one text or Slack message to a teammate about the play you picked. The commitment becomes real the moment another human knows about it.

Action: 5 min. One message. Don't overthink it.
04Thu

Block the time.

Put a 90-minute block on your calendar this week labeled "[Your play] — first run." Don't move it. The play will not happen if it does not have a calendar home.

Action: 2 min. Put it on the calendar. This week, not next.
05Fri

Steal a prompt or template.

You do not have to invent the workflow. The Playbook, the Tool Directory, and the Template Pack all exist for this exact moment. Grab one. Adapt it. Don't build from scratch.

Action: 15 min. Open one resource. Adapt one prompt or template.
06Sat

Run it once.

Today is the day. Use your 90-min block. Run the play once, end to end. Imperfect is fine. Finished is the goal.

Action: 90 min. Run it. Note what worked and what did not.
07Sun

Decide the next move.

You either ran the play or you did not. Either is data. Decide: do I run it again next week? Do I bring it to the team? Do I find the next play? Pick one.

Action: 10 min. Decide. Reply to the Day 7 email and tell me what you picked. I read every response.